Explore this iconic part of London, where culture and entertainment come to life.

This iconic urban space is renowned for its hustle and bustle and constant activity, making it a meeting place for both locals and visitors. Characterised by its huge advertising screens and neon signs, this place is a symbol of modern life and entertainment. Throughout its history, it has witnessed significant social and cultural events, reflecting the dynamism of the city that is home to it.

Since its creation in the 17th century, this enclave has evolved from a traffic junction into a pedestrianised area that invites people to gather and enjoy their leisure time. Its name derives from an old coaching inn that once stood in the area, and over time, it has become a symbol of popular culture, featuring in numerous films and literary works. Its fountain, featuring a sculpture of a famous mythological archer, is another of its distinctive features, often surrounded by tourists seeking to capture its essence in a photograph.

The transformation of this place over the years has been remarkable, adapting to changes in society and technology. The digital screens that now dominate the landscape have replaced the neon signs of yesteryear, but their ability to capture the attention of passers-by has not diminished. This space remains a landmark for special events and celebrations, maintaining its relevance as a vibrant and iconic venue.