London

Oxo Tower

Oxo Tower

Enjoy unique views from the iconic building on the banks of the Thames during your boat trip.
This iconic building, situated on the banks of the Thames, is renowned for its distinctive tower with a circular central window, flanked by two wings that resemble the letter 'O'. Originally built in the 1920s as a meat-processing plant and canning factory, its design was intended to circumvent the advertising restrictions of the time, ingeniously incorporating the food company’s name into its architecture.

Over the years, the building underwent transformation and, after sustaining damage during the Second World War, was restored and reconfigured. Today, it houses a mix of shops, design studios and workspaces, as well as a well-known gastronomic and cultural hub that attracts both locals and visitors. The structure offers a public viewing platform from which to enjoy panoramic views of the river and the city, making it an architectural landmark and a witness to urban evolution. Its legacy as an icon of marketing innovation and its adaptation to modern times make it a notable example of the reinvention of industrial spaces into hubs of contemporary life.